World Business Academy: Home

The EthicMark® is an annual award that recognizes outstanding marketing, advertising, and public relations campaigns designed to uplift the human spirit and society. The Award’s mission is to foster a transformative shift in the advertising field by demonstrating the power of media campaigns to further the public interest while furthering legitimate private interests.

In 2004, Hazel Henderson founded the EthicMark® Award and the not-for-profit EthicMark® Institute. She is the author of Ethical Markets: Growing the Green Economy, winner of the Bronze Award of the 2008 Axiom Business Books Awards. She is also the Founder and Producer of Ethical Markets Media, LLC and the creator and Executive Producer of the Ethical Markets television series.

In 2007, Academy Fellow Hazel Henderson transferred the EthicMark® to the World Business Academy to execute the Award program. Hazel and the Academy's Founder and President, Rinaldo Brutoco, will serve as Co-Chairs of the EthicMark® Advisory Board. More information about the Award is available in the EthicMark® section of the Academy's website.

Academy President Rinaldo Brutoco spoke to the Kenan-Flagler Business School at the University of North Carolina on "Lemons to Lemonade: How to Launch a Sustainable Business in 24-36 Months." His talk was hosted by the School's Center for Sustainable Enterprise. In a September 2007 ranking of business schools, the Wall St. Journal ranked Kenan-Flagler #5 nationally for corporate social responsibility. View a clip of his speech here. If you would like to order a copy of the entire speech, please visit our online store and we will send you a complimentary copy.

Teaches at the European Summer University

Academy Fellow Jerry B. Brown, Ph.D., co-author of Freedom from Mid-East Oil, recently lectured on renewable energy and climate change at the European Summer University 2008 in Patra, Greece. Jerry made two presentations that expand on Freedom from Mid-East Oil, which he co-authored with Academy President Rinaldo S. Brutoco, J.D., and James A. Cusumano, Ph.D.

His June 30 presentation, "Plug-in Hybrid Municipal Plan," emphasized recent developments in extended-range batteries for electric vehicles as well as Austin, Texas's municipal plan for the vehicles. His July 1 presentation, "Going Green: Climate Change and Corporate Renewable Energy Standard Initiatives," focused on the driving factors behind U.S. business' calls for congressional action on climate change.

Jerry is a Founding Professor of Florida International University, and President of Jerald Brown & Associates, Inc., an international business consulting company specializing in energy and environmental projects.

Academy President Rinaldo Brutoco was the first guest speaker in the new Fairmount Minerals Colloquium Series at the Weatherhead School of Management's Center for Business as an Agent of World Benefit.

Rinaldo's speech, "Three Choices for Wisdom," addressed the global energy/climate crisis and what to do about it. It was the first in the new colloquium series funded by Fairmount Minerals, a leader in social responsibility and triple-bottom line business practices. Fairmont's motto is "Do good, do well." Rinaldo's presentation was arranged with the assistance of Academy Member Ante Glavas and Fellow David Cooperrider.

Nuclear power is not the answer to our energy needs or the climate change crisis, as Rinaldo Brutoco and Madeleine Austin, the Academy’s President and Vice President, explain in “The nuclear nemesis,” published by the American Bar Association in the May/June issue 2008 of Trends.

The authors explain, “Building new nuclear plants to try to reduce carbon emission would irrevocably commit the world to a plutonium economy, increasing the risk of nuclear proliferation and terrorism, cancer, and contamination from nuclear waste.” New nuclear capacity cannot be added fast enough to significantly cut global carbon emissions.” The authors also explain how the industry’s need for vast amounts of cooling water makes it particularly ill-suited to the climate change era.

In a March 5, 2008 ABA teleconference, “Nuclear Power Finance and Development in the Climate Change Era,” Rinaldo elaborated on these points and explained why nuclear power doesn’t make economic sense and won’t deliver reasonably priced energy, as Warren Buffet’s company, MidAmerican, recently concluded.

Academy Member James A. Cusumano, Ph.D., a resident of Prague, has written a brief, but very thorough article on the basics of climate change for Prague Leaders Magazine. A downloadable copy is available here.

Jim was Director of Catalytic Research and Development at ExxonMobil, where he and his team worked on fundamental and applied research projects in petroleum and petrochemical processing, fuel cells, synthetic fuels, and emissions control. Jim subsequently founded Catalytica.

Jim writes, "Regardless of what climate-change naysayers maintain, it is well established that CO2 is increasing in our atmosphere and is a primary factor in climate change. Several thousand highly skilled scientists, worldwide, using millions of pieces of critically analyzed data, support this conclusion. We can distill their message down to a few key charts that make the essential points."

This graphical tour of what may be mankind's greatest challenge is essential reading.

“I recommend that anyone interested in knowing the real facts about the history of oil, what is happening in the oil industry today, and in particular the Middle East’s involvement should read Freedom from Mid-East Oil. The book is so well written it should become a mandatory text book for high schools and colleges.”

        C. Paul Davis
        SVP and Advisory Board Chairman
        Titan Oil Recovery, Inc.

Imagine a world in which America won its freedom from Mideast oil. We can build that world within 10 years with existing technology and no new taxes.

Imagine a world in which America resolved to overcome the energy-climate change crisis that threatens its national security. We can build that world today with informed choices and political will.

Imagine a book with a roadmap for ending America’s dangerous dependence on imported oil and the global warming that is threatening the planet. This is that book. Read more or listen to co-author Rinaldo Brutoco speak about the book.

It's a unique, eclectic collection of short takes on the emerging new paradigm of business, culled from hundreds of sources around the world.

Enter your email address in the box below to receive the next edition.

Click to tell friends about the Academy and recommend they subscribe to our free newsletter.

Most of golf gets played in your own head, not on grass. Golf Mind: Unlocking the Real Game, the full-length DVD filmed at the Academy’s 2006 Fairways to Transformation Tournament, shows you how to detach from desired outcomes so you're free to be fully present in your golf game – and in your life. Featuring Academy Fellow Deepak Chopra, famed course designer Robert Trent Jones, Jr., golf pro and TV commentator Tina Mickelson, Esalen's Michael Murphy (Golf in the Kingdom), Dr. Joe Parent (Zen Golf), and Fred Shoemaker (Extraordinary Golf), this remarkable DVD contains the keys to unlock the transformative potential of the game of golf.